New look, same viewpoint

We’ve breathed some fresh air into our brand, to make it as dynamic and as vibrant as the people we serve and the industry landscape we operate in.

ETFSA

ETFSA

14 June 2024

New look, same viewpoint

At ETFSA, we believe in the value of being a stable, known and trusted home for our clients’ investments. Since the early 2010s, we’ve been leading our industry as a proudly South African company with a global perspective.

We believe that our society’s diversity carries its greatest opportunities, and we’ve always been here to provide real, personalised service in guiding all South Africans to build their wealth – in all its various forms – in ways that work for them.

Our essence hasn’t changed. How we express it has.

In a year of many national elections globally, just here at home in South Africa we’ve held our sixth democratic elections and are now in the process of forming a government of national unity.

In tune with the changing times, we’ve breathed some fresh air into our brand, to make it as dynamic and as vibrant as the people we serve and the industry landscape we operate in.

We’ve changed our logo by making it simpler, more digital, and more future facing. We’ve also brightened our colour palette, inspired by the South African flag and the optimism of its people, and we’ve introduced a new font, called Ubuntu – because how could we not?

We’re here to help investors discover, understand, manage and profit from the world of ETFs. We’re still the home of Exchange Traded Funds. We’re still the real, independent, authentic, inclusive, accessible, low-cost, low-risk, transparent, and trustworthy deal – and we’re more energised than ever about using the strengths of ETFs to get more wealth into more hands.